Elgin CarelockThere is an old axiom that states, “if it aint broke, don’t fix it”.As a business strategist I am a firm believer in the concept of continuous improvement, but changes should be driven by research and data…·2 min read·Feb 5, 2024----
Elgin CarelockWhen She Makes More MoneyIn many cultures the man is supposed to be the primary “bread winner”, however, from the 1960’s to 2000’s the number of women who work…·4 min read·Sep 6, 2022----
Elgin CarelockinILLUMINATIONSmall Market MillionairesAs I travel across the United States for work and pleasure, I often have opportunities to speak with local entrepreneurs who have lived in…·2 min read·Sep 6, 2022----
Elgin CarelockinModern IdentitiesDaddy Daughter Conversations (Three tips for making them less awkward)Tip #3 — Be Present·5 min read·Jun 7, 2022----
Elgin CarelockinModern IdentitiesHe’s Just so Different (Five Tips for Raising a Non-Traditional Son)I used these five tips during my son’s life to move us to the closeness we have today.·5 min read·May 7, 2022----
Elgin CarelockWhy Should Someone Choose Your Company?I have been in the marketing arena for more than two decades and it never ceases to amaze me how so many people still spend thousands of…3 min read·Apr 29, 2022----
Elgin CarelockinILLUMINATIONYour Employees Are Your First CustomersSmall business owners are keenly focused on building and selling top-quality products and services to meet their revenue goals. They use…2 min read·Apr 21, 2022----
Elgin CarelockinWriters’ BlokkeUnderstanding Your AudienceWhether you are writing an article or selling a product, the ability to reach your target audience comes down to how well you understand to…4 min read·Apr 11, 2022----
Elgin CarelockinWriters’ BlokkeDo Bad Employees Really Exist?I was on my way to meet a client the other day and decided to grab some coffee and a hashbrown from a local fast-food establishment. When I…3 min read·Apr 3, 2022--1--1
Elgin CarelockinILLUMINATION’S MIRRORHow to take a day off!If you are a small business owner, then you understand what it is like to work 75+ hours per week, having more month at the end of your…4 min read·Mar 29, 2022----