I have been in the marketing arena for more than two decades and it never ceases to amaze me how so many people still spend thousands of dollars trying to attract customers by convincing them their product is better. Under that “legacy” model it required eight or nine impressions for…

Small business owners are keenly focused on building and selling top-quality products and services to meet their revenue goals. They use sales analysis and customer data to make decisions on which products to keep and which need to be removed or repositioned. …

Whether you are writing an article or selling a product, the ability to reach your target audience comes down to how well you understand to whom you are speaking. …

I was on my way to meet a client the other day and decided to grab some coffee and a hashbrown from a local fast-food establishment. When I pulled around to the window, the person asked for payment and handed me my receipt. They did not say “Good Morning” nor…

If you are a small business owner, then you understand what it is like to work 75+ hours per week, having more month at the end of your money, and the jubilation when you can finally pay yourself a regular paycheck no matter the amount. You are laser-focused on maintaining…

The clip you just watched is from the movie “Focus” and Will Smith correctly describes what we need to consider when marketing our products. It’s not that we are looking to steal from our customers, but his description of human behavior and how we process information is definitely correct. …

There is a great quote from Dr. Seuss that reads, “Today you are You, that is truer than true. There is no one alive more Youer than You”. As I began the last iteration of my practice as a leadership coach, I began to realize how many people have not…

While teaching a class on building marketing plans, one of the attendees asked if marketing was more art than science or vice versa. That was a very insightful question because effective marketing is directly correlated to how well you collect and analyze data. However, once you have a clear understanding…